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“What do you want for Christmas this year?”…

16 Dec

The Holiday’s are fast approaching and you’re still searching for the “perfect” gift?  Maybe you’re out of ideas and frankly, you’re also running out of time.

Who really “needs”:

A “bigger” big screen TV
Another fancy watch
Or the latest and greatest juicer / blender

Have you thought about the gift of sleep this Holiday season?  We know, it sounds silly, but rather than giving the same old presents this year, consider replacing that old uncomfortable mattress of yours.

So, regardless if you’ve been naughty or nice; give yourself or loved one the ultimate gift of  A Great Night’s Sleep.

There are plenty of mattress choices out there, but there’s no better time than the present (pardon our pun) to invest in life-changing sleep with a new Shifman mattress.  We’d like to share these compliments from our customers.

Made in America, our handmade mattresses provide long-lasting comfort and durability.  Did you know they’re two-sided?  It’s not a myth, two-sided mattresses still exist!  Pair your new two-sided mattress with one of our 8-way hand-tied boxsprings and you’ll find it’s the ultimate in comfort, it’s the Shifman Difference.

So, instead of spending your precious free time this year at the mall, or spending hours surfing the web in search of the perfect holiday gift, why not consider making a purchase that will bring you long-lasting comfort and joy every day of your life?

Happy Holidays from all of us at Shifman Mattress Company!

Happy Holidays

Beware of Football Season

3 Sep

Are You Ready for Some Football? Football season is here and I for one could not be more excited! (High-5 to all my fellow Jets fans out there!)

Whether you’re a football fan or not, football can affect all aspects of your life, including your sleep quality. Think about it. Even if you don’t sit down and watch the game, most likely someone (sister, brother, mother, father) in your house is. All the loud shouting and chanting can affect your stress levels and sleep, even if your not the one cheering. Not only are games an all-day Sunday event but they are also on late during the week. How are you supposed to have a relaxing weekend or night after work, with football on the brain? I know I can’t. I get way too excited knowing a game is looming around the corner. Have fun this football season…don’t let it interfere with your sleep. Here are some points to remember for the 2013 football season.

 

“Waiting all day for Sunday night!”

So Captureit’s finally time for Sunday night football and you’ve invited all of your friends over for the big game. Have fun cheering with your friends! After all that is what football season is all about. Unfortunately there are some consequences to having your friends over for the late night, three hour game and losing out on sleep is the biggest one. No matter what you do you will miss the sleep needed for work the next morning. There’s no way around it. However, here are some ways of dealing with the sleep depriving factors of watching the game.

  1. The night before the big Sunday night event make sure you get your 8 hours of sleep. You want to start the long day off right and make sure you are well rested.
  2. Take a 20-minute nap before your friends come over. “Daytime naps can be one way to treat sleep deprivation, says Sara C. Mednick, PhD, sleep expert and author of Take a Nap! Change Your Life. “You can get incredible benefits from 15 to 20 minutes of napping,” she says. “You reset the system and get a burst of alertness and increased motor performance. That’s what most people really need to stave off sleepiness and get an energy boost.” A nap will make you feel more refreshed for some of the sleep you will be missing later on.
  3. Make sure to limit your intake of alcoholic and caffeinated beverages and stop drinking them by halftime. You need to give your body enough time to process the alcohol otherwise it can interfere with your sleep. “Deep sleep is when the body restores itself, and alcohol can interfere with this,” explains Dr John Shneerson, head of the sleep centre at Papworth Hospital in Cambridge. ” As the alcohol starts to wear off, your body can come out of deep sleep and back into REM sleep, which is much easier to wake from. That’s why you often wake up after just a few hours sleep when you’ve been drinking.” It takes on average an hour for your body to process one serving of alcohol so stopping the consumption by halftime is a good rule of thumb.

 

Are you kidding me? We lost again!

It’mark-sanchez-fumbles-off-of-his-teammates-butt-in-a-play-that-pretty-much-sums-up-jets-patriotss after midnight on Monday and you are up thinking about your team’s loss against their biggest rivalry. After a major loss I’m always up rethinking the game and how my quarterback could have won the game if he didn’t make a stupid mistake (prime example: the Sanchez fumble). I’m normally still watching post game interviews, yelling at my television screen. Unfortunately the anxiety and stress does not help with the much-needed sleep for work in the morning. So how do you deal with post-game stress?

  1. First of all stop watching the post game highlights before bed! Record them and watch them the next day. You need to give yourself 35-40 minutes to wind down before going to bed.
  2. Say a prayer for next week’s game! I am not joking! Prayer can reduce stress drastically before bedtime. Not religious? Meditation works just as well. Check out some tips on meditation by visiting http://www.huffingtonpost.com/2010/08/12/better-sleep-through-medi_n_676353.html.

Hopefully these tips will help you get the sleep you need throughout this football season. Your sanity, however, will depend on your team’s performance. Good luck and may the best team win!

Children & Sleep – Two things that don’t mix well, especially during the summer months.

8 Aug

Schools out for summer but that doesn’t mean that your child should be breaking all the rules. With summer camps, day trips to the beach and vacations with family and friends, this time of year children need more sleep than ever. This can prove to be very difficult with the increased daylight hours and their constantly changing schedules. Even though there is no “magic” sleep number, toddlers should get around 12 to 14 hours of sleep, school aged children should have 9 to 11 hours and your teenager should get 7 to 9 hours a night. Not only does lack of sleep have an effect on your child’s health but it also causes them to have more fragile emotions, less resiliency, and crankiness. Check out the below tips to help your child get the sleep they need, and you the relaxation you deserve, this summer.

Time large meals and beverWeight-Gain-and-Sugary-Drinksages containing sugar.

Make sure that dinner is served a few hours before your child’s bedtime. Large meals before bed can sit in their stomachs, making them uncomfortable, and can even give them indigestion. You should also make sure they consume all of their sugary drinks earlier in the day. Sugar, like caffeine, will give your child more energy and can make it harder to get them to fall asleep.

Stop vigorous activities at an early hour.duck bath

While I understand it’s summer and your child will want to be outside, running around until the sun goes down, you have to make sure to cut their high-energy activities at least two to three hours before their bedtime. You would think that more activity closer to bedtime would tire your child out but it actually does the opposite. Encourage calm, stress free activities before bed such as reading a book, playing a board game, or making an art project. A hot bath can also help and I am sure they will need it after playing outside all day.

calendarStick to a Routine.

Once school is out it’s hard to keep your child on the same schedule. They want to stay up late and play outside with friends or watch television. They also try to sleep in. Forget about keeping them on schedule while on vacation. However if you try to keep their schedule close to their school year routine, it will help your child get the right amount of sleep they need and it will make your job of getting them to bed much easier, especially when the school year starts up again. Ideally you want to keep bedtime and wake times within an hour of their regular schedule,” says Malia Jacobson, author of “Sleep Tight Every Night” and “Ready, Set, Sleep.” “If kids get in the habit of sleeping until noon, it can take weeks to get back on schedule when school starts.”

While it might be difficult, do your best to enforce these rules and resist their puppy dog eyes and pleas of “Just one more hour!”

HAPPY BIRTHDAY AMERICA!

4 Jul

happy_birthday_america

On America’s birthday why not support a company that is not only American but also environmentally conscious. All Shifman Mattresses are handmade in the USA and are also GREEN! And no, I don’t mean the color. Shifman Mattresses are made with as many natural ingredients as possible and are two sided, which means they’ll last much longer. Being “green” isn’t just a fad for the Newark based mattress company. Shifman, established in 1893, was green before being green was “in”. Take a look at all the goodies packed in a Shifman mattress and see why these American made, two-sided mattresses are not only good for you but the earth as well.

cotton plant

All-Natural Cotton:

Shifman mattresses are handcrafted with the finest apparel-grade, all-natural cotton available. Cotton is more breathable than man-made, synthetic materials and helps to wick moisture away from the body. Because of this, mattresses made with cotton will keep you cool in the summer and warm in the winter.

Shifman uses up to 83 pounds of cotton in their mattresses. Cotton lasts considerably longer than alternative materials such as polyfoam and is also safer for the environment. Shifman mattresses are also built with two sides and made to last longer than their one-sided counterparts. A mattress that lasts longer means that a consumer will use less mattresses in their lifetime. Therefore, sleeping on a two-sided Shifman, filled with all-natural cotton, contributes to reduced landfill waste.

Premium Recycled Steel:

Recycled metal reduces greenhouse gas emissions and uses less energy than metal made from virgin ore. Fifty-six percent of energy is saved by using recycled steel versus making it and Shifman uses this recycled steel in each of its mattress innersprings and boxsprings. Premium recycled steel innersprings and boxsprings provide shock absorption support and increased comfort and durability. Shifman mattresses use different gauges of these recycled steel coils, which enables the customer to have a wide range of firmness options.

Canadian Spruce:

Shifman’s handmade premium boxsprings are framed with only superior-grade Canadian spruce, which are sourced from sustainable managed forests that adhere to the strictest environmental guidelines. Canadian spruce is extremely durable and also has a high strength to weight ratio making it perfect for a bed frame that you sleep on night after night, year after year.

In addition to these natural materials, high thread count Belgian damask and matelasse fabrics, wool, Talalay latex, Italian twine, cashmere and pashmina are also incorporated into many Shifman designs. Combined, these elements increase the life span of a Shifman mattress and reduce the carbon footprint.

 Canadian Spruce

Give your country the perfect birthday present and sleep natural. Sleep on a Shifman.

Capture

Up, Up and AWAY!

11 Jun

il_570xN.370110578_1hp1It’s summer and the vacation season has started, which means that you are more than likely in the midst of booking your flight to some getaway location. Perhaps you are planning a wine tasting tour of Italy, a scenic safari through the dunes of Dubai, or maybe even a trip to the beach in Tahiti to soak up the sun. No matter where the destination, don’t let your lack of sleep ruin it. After all, summer vacations are supposed to be all about fun and relaxation, right? One of the most common summertime sleep disorders is jet lag. Jet lag is a sleep disorder that can cause fatigue, disorientation, impaired concentration, lack of appetite, gastrointestinal disturbances, and headaches. It is brought on after traveling huge distances, across several time zones, and can last for days. What causes jet lag? Jet lag happens because rapid travel throws off your body’s natural rhythm or biological clock. “Cues such as light exposure, mealtimes, social engagement, and activities regulate our circadian rhythm,” says Allison T. Siebern, PhD, a fellow in the Insomnia and Behavioral Sleep Medicine Program at the Stanford University Sleep Medicine Center. “When you cross time zones, it disrupts those, and your internal clock and the external times are desynchronized. Your body needs to get on the rhythm of the new time zone.” How can you get away from home and still enjoy your vacation without the dreaded effects of jet lag? Here are a few tips to get you through those summertime, traveling blues.

1. Pre-flight tips:

  • About a week before your trip, slowly start to shift your sleeping and eating schedule to match that of your vacation spot. This will help your body cope with the time change.
  • Make sure that all of your trip preparations are done well ahead of time. You do not want to be stressed right before your trip. Stress can cause your body to produce more adrenaline, which prevents you from sleeping.
  • Make sure that you get plenty of sleep the night before your journey. You want to be well rested since getting quality sleep on a plane can prove difficult for most travelers.

2. All aboard! In flight tips:

  • Change your watch to match your destination’s time zone as soon as you board your flight. “This is mostly psychological,” says Siebern, “but it helps you get into the mind-set of what you’ll be doing in the place where you’re going.” Mimic the time of day at your destination location. If it is nighttime at your destination then sleep and if it is daytime then try to stay awake. This, along with resetting your watch, will help your mind and body prepare for the new time zone.
  • Hydration is key. Make sure to drink plenty of water right before your flight and during your flight. Airplanes are often dry atmospheres, which aid in dehydration. Dehydration can actually cause the same symptoms as jet lag and can add to the fatigue, loss of energy, and headaches that you feel.
  • Minimize sleep distractions. If you are a light sleeper make sure to pack earplugs or headphones, a sleep mask, a pillow, and a blanket for your flight.

3. You’re finally there! Make sure the first day is dedicated to getting your body on track so you can enjoy the rest of your vacation.

  • Watch your food and liquid consumption. Alcohol, caffeine, and large or spicy meals can interfere with a good nights sleep so avoid these your first day in your new location.
  • Make sure that when you are ready to go to sleep that all incoming light in your new location is silenced. Close your curtains, or blinds, and turn off electronics. Light has a direct effect on the body by signaling your brain to wake up and actually stops the body’s production of the sleep hormone, melatonin, which responds to darkness.

Vacation is supposed to be a break from the real world. Don’t let the jet lag interfere! Start planning now so that your vacation will be a true trip to paradise.

Summer is Upon Us!

24 May

Grab your swim trunks and your “flippie floppies”! Summer is here! Okay, well maybe summer isn’t officially here yet but this weekend is Memorial Day weekend, which signifies the unofficial start of summer. If only mother earth knew! She might not be ready for summer, but I know I am! While summer is the best season, in my opinion any way, it also is the time of the year when Americans lose the most sleep. Even though we all love the warm weather, it plays a huge role in sleep deprivation. I decided to research the many reasons why Americans tend to lose sleep during the summer months and dug up some ways to combat those summer night sleeping woes.

Heat is one of the major reasons Americans lose sleep during the summer months. The temperature of your bedroom directly affects REM sleep. Why? “When you go to sleep, your set point for body temperature, the temperature your brain is trying to achieve, goes down,” says H. Craig Heller, PhD, professor of biology at Stanford University. “Think of it as the internal thermostat.” If it’s too hot, the body struggles to achieve this set point and causes you to wake up which in turn affects your quality of sleep. So how can you fix this problem? Simply turn up the AC right? Well if you don’t have central air or if you want to keep your electric bill down, like me, here are some tips to cool down those summer nights.

1. Keep your windows and shades completely closed during the day and then open your windows when you go to sleep at night. By doing this you will block most of the daytime sunlight from entering your room and in turn will lower the overall temperature of your bedroom.

2. You get a new wardrobe in the summer, why shouldn’t your bed? Just like you store away your winter coats and sweatshirts, put away your comforter and flannel sheets. Try using sheets made with natural fibers. Sheets made of natural materials are more breathable versus synthetic materials, which don’t allow ventilation. You can also try a light-colored sheet. Light shades reflect light rather than absorb it, keeping your bed nice and cool.

3. “Go to the mattresses!” Go to war against the summer heat by literally going to the mattresses. Just like the material of your sheets matter, so does the material used in your mattress. Go natural! Not only is this good for the environment but it also helps you catch some extra ZZZ’s. Mattresses made with natural materials keep you warm in winter and cool in the summer. Why? Because they are more breathable than man-made materials and help wick moisture away from the body. Looking for a natural, hand-made mattress? Shifman Mattress Company helps reduce the carbon footprint by only using materials that are natural, sustainable, and environmentally friendly, which is why the number one material used in their mattresses is cotton. They actually use up to 83 pounds of it in one mattress! With a cotton mattress in your arsenal you are ready to go to war again the heat of summer.

In addition to heat, sunlight has a direct effect on the body by signaling your brain to wake up. The light actually stops the body’s production of the sleep hormone, melatonin, which responds to darkness. Long summer daylight hours can make sleeping difficult. In the summer the sun rises at around 5:30am! Doesn’t the sun know that summertime is for sleeping in? Unfortunately the sun doesn’t rise and set by the simple flick of a switch. So what can you do?

1. Use dark, heavy blinds and curtains. This will block most of the morning sunlight from seeping into your room and waking you up. It will also put you in control, not the sun, of deciding when you want to wake up.

2. Still too much light coming in? (What are you a vampire?!) Try using an eye mask. By using all three of these sun-blocking tools, you are ready to go to battle against the morning sun.

Summer is for fun in the sun and for rest and relaxation. By following these tips you are sure to kick off your summer right and keep you going strong all season long!

Sleep: Who Needs it More?

8 Mar

© Copyright 2010 CorbisCorporationDo women need more sleep than men? “Yes!” says  Jim Horne, author of Sleepfaring: A Journey through the Science of Sleep. Horne explains that women need about twenty more minutes of sleep than men each night. “Women tend to multi-task  –  they do lots at once and are flexible  –  and so they use more of their actual brain than men do. Because of that, their sleep need is greater.”

While women are supposed to be getting the recommended 7-9 hours of sleep each night, many women are actually chronically sleep-deprived. Aside from the daily grind, there are many other biological factors that affect a woman’s quality of sleep such as:

  •  Pregnancy: Most women experience discomfort from weight gain and the position of the fetus.
  •  Hot flashes due to menopause
  •  Anxiety and stress – (Science Daily reports that women have higher anxiety than men due to cell signals and hormones).

If women have a more difficult time sleeping, but also need more sleep than men, what can be done? The National Sleep Foundation recommends that women combat insomnia by limiting their caffeine and alcohol intake, increasing their daily exercise, and setting a routine sleep schedule.

Also, investing in a comfortable mattress will help improve an individual’s sleep environment, allowing for both comfort and relaxation.

Women of world: take a nap. Statistics show you need it!

Sleep and be well!

We <3 Cotton!

14 Feb

Cotton HeartIt’s Valentine’s Day and while others are filling their funnels with chocolates and red wine, we’re filling our premium mattresses with up to 83 lbs of 100% all natural cotton.

A good night’s sleep is all about comfort and cotton makes all the difference. Inside every Shifman mattress is the highest grade all-natural cotton, which pads both sides of the mattress to perfection.

Shifman loves cotton because cotton is quality. It’s good for our bodies and it’s great for the environment. Cotton is a natural, renewable, biodegradable and sustainable fiber. Additionally, it’s had mankind’s back for 7,000 years! Therefore it’s pretty much the superhero of upholstery materials.

Cotton has proven to be both resilient and durable, providing long-lasting comfort for many years. Processed on premises for over 100 years, Shifman utilizes a garnetting machine to effectively produce layer upon layer of luxurious cotton.

Why compromise true comfort when you can breathe easy on a two-sided Shifman mattress, made of all-natural cotton?

Love your body and love your mattress. Happy Valentine’s Day!

Two-Sided Mattresses: The Legend, The Myth.

13 Nov

Two-Sided Shifman Mattress

Having been through the wrath of Superstorm Sandy, I found myself waiting in a 45 minute gas-line one unreasonably cold and dark Friday night. As I finally inched up to the pump, I was met with a police officer directing traffic. We made small talk and he asked where I worked. I told him “Shifman Mattress Company in Newark”.

He smiled and responded, “Ha! I was just talking to somebody about mattresses!” Then stopped and said “Ugh, I can’t remember what it was about… something about why mattresses aren’t made…”

“…with two sides?” I quickly replied.

“EXACTLY!” he exclaimed smiling and pointing at me. At this point, I swiftly took the opportunity to tell him that our mattresses were in fact, two-sided.

“Shifman. S-H-I-F-M-A-N… two-sided and handmade!” He thanked me and I pulled up to the pump.

I loved this experience for three reasons:

  1. The police officer was really friendly which made the long line not a huge waste of time.
  2. I was able to glorify the company I work for (hey, where’s my bonus?!?!).
  3. I realized this man was one out of millions who truly believed that two-sided mattresses were extinct!

THE LEGEND

Once upon a time, manufacturers built products to be better than their competitors. Sure, profit margins and retail price points were given their rightful attention, but competition to create a better product was first and foremost.

The same manufacturing principles went into mattresses as well.

But throughout the last forty years, most manufacturers changed their procedures: new machines replaced hands, solid wood-foundations succeeded boxsprings, and low density polyurethane foam dethroned all-natural cotton. And to top it off, mattresses became one-sided.

So how did manufacturers get away with gutting their mattresses of all the good stuff? Well, great marketing like this: “A MATTRESS YOU DON’T HAVE TO FLIP” suggesting that their one-sided mattress is so skillfully constructed that it outsmarts gravity.

A MATTRESS THAT OUTSMARTS GRAVITY“. Yeah, right.

But really, cheapening a mattress does great things for the corporation and terrible things for the customer. Corporations increase their profit per mattress (by charging more money for less quality) and inevitably sell more mattresses (selling a cheaper mattress with a shorter life-span requires more mattress replacements per consumer). Clearly, these types of corporations are more concerned with manufacturing mattresses for their shareholders rather than their customers.

Are all of these extinct?

THE MYTH

They don’t make a two-sided mattress anymore. I’ve heard this a lot and it is simply false! The big brand names might not be making a flippable mattress, but there are several smaller companies that have maintained their commitment to manufacturing two-sided mattresses. Shifman’s two-sided mattresses, for instance, boast a firmness level and comfort life that lasts at least twice as long as its one-sided counterparts.

Why are two-sides better than one? Well, frankly, two is always better than one. Am I right? I mean, put that into context and it makes a lot of sense.

In the mattress industry,  many customers report experiencing minor sagging and body impressions after they’ve been sleeping on a new mattress for the first few weeks. This is a result of the mattress layers adjusting to the weight and shape of the customer’s body. Shifman recommends flipping the mattress every month side-to-side the first time and head-to-foot the next time for the first six months (and twice a year thereafter) so that the layers normalize as the mattress conforms to the individual’s body contours. A one-sided mattress completely restricts a customer from properly rotating their mattress which usually results in a saggy, worn-out mattress.

The truth of the matter is that too many manufacturers have cheapened their mattresses to make a better profit. You, as the consumer, need to decide what is ultimately better for you and your wallet. Our recommendation is that you invest in a two-sided mattress for the ultimate in comfort and long-lasting durability.

“Do I Need A Boxspring?” LOL, yes.

7 Aug

Shifman’s eight-way, hand-tied boxspring.

Why are we laughing? As a mattress manufacturer, we understand the importance of boxsprings, but live in a world completely uneducated about them. Is it the world’s fault? Eh, not necessarily.

I often use Wikipedia for daily information and usually find a ton of material. The search term “mattress” for instance, produces a page full of information regarding the history of mattresses, what’s in them, what’s new about them, who makes them, etc..

Try typing “boxspring” into Wikipedia’s search field. The page result is sad. You don’t even have to use the scroll bar to read the entire article, which by the way, doesn’t cite any reliable sources or references. I’m using Wikipedia as an example, but the reality is that boxspring literature is almost non-existent.

And while the internet lacks information about boxsprings, other organizations discredit their importance. Just this month, the highly regarded organization, Consumer Reports released an article that critically undervalued the necessity of boxsprings without any explanation. This is not only confusing to the consumer, but frustrating as well. Especially because many mattress manufacturers require consumers to purchase the boxspring in order to receive a full warranty. And if consumers are reading information about why they shouldn’t buy a boxspring, and yet are still required to buy one, it’s not too suprising when a consumer becomes bitter about their purchase.

Poor ole’ Boxspring: the Eeyore to the Winnie-the-Pooh, the coleslaw to the burger and fries, the kid-brother to the high-school football jock.

For too long, boxsprings have been misunderstood, picked on, put down and forgotten about. Not buying it? According to Google, it took me .18 seconds to find a message-board that posed the question: “Do I need a boxspring?”

Luckily the people-of-the-world stopped living their lives for a few minutes and responded to (what I presume is) the best of their ability.

Below, the first four replies.

“A boxspring is good if you like your bed to squeak, other than that I’m not sure.”

Now, although, I do appreciate the ingenuity of the responses, I can’t say that I blame these Q&A moguls for thinking that way.

Boxspring vs. Foundation: A lot of the reason why people are bewildered by a boxspring’s functionality is because the boxspring has actually devolved over the years.

The boxspring was initially created to provide strong, flexible support and help prolong the life of the mattress. Its coils were designed to respond independently to movement and pressure for optimal weight transfer. Essentially, the boxspring functions as a shock absorber. So it doesn’t quite matter what happens above the mattress (uhem, uhem) because the mattress itself won’t take on all the brunt of the movement. Instead, the boxspring supports the mattress by providing some give so the mattress remains firm and durable.

Now think about what would happen to your mattress if it were only supported by a solid-wood foundation. If there is nothing below the mattress absorbing the shock, then you are likely damaging the inside of the mattress. It would be like driving a car without shock absorbers. Can you imagine what that would do to your tires (and your teeth)??

Unfortunately, modern bedding manufacturers are mostly to blame when it comes to the decline of the boxspring. Not all, but many manufacturers have purposely downgraded the boxspring to save on costs and maximize profits.  Instead of taking the time to create true boxsprings, the manufacturers build solid wood foundations, palm them off as boxsprings and get away with selling inferior products. And let me be clear about something: not all boxsprings are perfect. In the way the mattress manufacturers get away with selling wood-foundations labeled as “boxsprings”, other mattress manufacturers use a lower coil count and steel with little-to-no give. When shopping for a mattress set, don’t forget to ask two important questions: 1. What’s in the mattress? And 2: What’s in the boxspring?

So do you need a boxspring?

The answer is always yes. As long as it’s a true boxspring (and not a solid wood foundation), a boxspring will maximize your comfort by providing proper support and also prolong the life of your mattress, allowing you to achieve a great night’s sleep.

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