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HAPPY BIRTHDAY AMERICA!

4 Jul

happy_birthday_america

On America’s birthday why not support a company that is not only American but also environmentally conscious. All Shifman Mattresses are handmade in the USA and are also GREEN! And no, I don’t mean the color. Shifman Mattresses are made with as many natural ingredients as possible and are two sided, which means they’ll last much longer. Being “green” isn’t just a fad for the Newark based mattress company. Shifman, established in 1893, was green before being green was “in”. Take a look at all the goodies packed in a Shifman mattress and see why these American made, two-sided mattresses are not only good for you but the earth as well.

cotton plant

All-Natural Cotton:

Shifman mattresses are handcrafted with the finest apparel-grade, all-natural cotton available. Cotton is more breathable than man-made, synthetic materials and helps to wick moisture away from the body. Because of this, mattresses made with cotton will keep you cool in the summer and warm in the winter.

Shifman uses up to 83 pounds of cotton in their mattresses. Cotton lasts considerably longer than alternative materials such as polyfoam and is also safer for the environment. Shifman mattresses are also built with two sides and made to last longer than their one-sided counterparts. A mattress that lasts longer means that a consumer will use less mattresses in their lifetime. Therefore, sleeping on a two-sided Shifman, filled with all-natural cotton, contributes to reduced landfill waste.

Premium Recycled Steel:

Recycled metal reduces greenhouse gas emissions and uses less energy than metal made from virgin ore. Fifty-six percent of energy is saved by using recycled steel versus making it and Shifman uses this recycled steel in each of its mattress innersprings and boxsprings. Premium recycled steel innersprings and boxsprings provide shock absorption support and increased comfort and durability. Shifman mattresses use different gauges of these recycled steel coils, which enables the customer to have a wide range of firmness options.

Canadian Spruce:

Shifman’s handmade premium boxsprings are framed with only superior-grade Canadian spruce, which are sourced from sustainable managed forests that adhere to the strictest environmental guidelines. Canadian spruce is extremely durable and also has a high strength to weight ratio making it perfect for a bed frame that you sleep on night after night, year after year.

In addition to these natural materials, high thread count Belgian damask and matelasse fabrics, wool, Talalay latex, Italian twine, cashmere and pashmina are also incorporated into many Shifman designs. Combined, these elements increase the life span of a Shifman mattress and reduce the carbon footprint.

 Canadian Spruce

Give your country the perfect birthday present and sleep natural. Sleep on a Shifman.

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Summer is Upon Us!

24 May

Grab your swim trunks and your “flippie floppies”! Summer is here! Okay, well maybe summer isn’t officially here yet but this weekend is Memorial Day weekend, which signifies the unofficial start of summer. If only mother earth knew! She might not be ready for summer, but I know I am! While summer is the best season, in my opinion any way, it also is the time of the year when Americans lose the most sleep. Even though we all love the warm weather, it plays a huge role in sleep deprivation. I decided to research the many reasons why Americans tend to lose sleep during the summer months and dug up some ways to combat those summer night sleeping woes.

Heat is one of the major reasons Americans lose sleep during the summer months. The temperature of your bedroom directly affects REM sleep. Why? “When you go to sleep, your set point for body temperature, the temperature your brain is trying to achieve, goes down,” says H. Craig Heller, PhD, professor of biology at Stanford University. “Think of it as the internal thermostat.” If it’s too hot, the body struggles to achieve this set point and causes you to wake up which in turn affects your quality of sleep. So how can you fix this problem? Simply turn up the AC right? Well if you don’t have central air or if you want to keep your electric bill down, like me, here are some tips to cool down those summer nights.

1. Keep your windows and shades completely closed during the day and then open your windows when you go to sleep at night. By doing this you will block most of the daytime sunlight from entering your room and in turn will lower the overall temperature of your bedroom.

2. You get a new wardrobe in the summer, why shouldn’t your bed? Just like you store away your winter coats and sweatshirts, put away your comforter and flannel sheets. Try using sheets made with natural fibers. Sheets made of natural materials are more breathable versus synthetic materials, which don’t allow ventilation. You can also try a light-colored sheet. Light shades reflect light rather than absorb it, keeping your bed nice and cool.

3. “Go to the mattresses!” Go to war against the summer heat by literally going to the mattresses. Just like the material of your sheets matter, so does the material used in your mattress. Go natural! Not only is this good for the environment but it also helps you catch some extra ZZZ’s. Mattresses made with natural materials keep you warm in winter and cool in the summer. Why? Because they are more breathable than man-made materials and help wick moisture away from the body. Looking for a natural, hand-made mattress? Shifman Mattress Company helps reduce the carbon footprint by only using materials that are natural, sustainable, and environmentally friendly, which is why the number one material used in their mattresses is cotton. They actually use up to 83 pounds of it in one mattress! With a cotton mattress in your arsenal you are ready to go to war again the heat of summer.

In addition to heat, sunlight has a direct effect on the body by signaling your brain to wake up. The light actually stops the body’s production of the sleep hormone, melatonin, which responds to darkness. Long summer daylight hours can make sleeping difficult. In the summer the sun rises at around 5:30am! Doesn’t the sun know that summertime is for sleeping in? Unfortunately the sun doesn’t rise and set by the simple flick of a switch. So what can you do?

1. Use dark, heavy blinds and curtains. This will block most of the morning sunlight from seeping into your room and waking you up. It will also put you in control, not the sun, of deciding when you want to wake up.

2. Still too much light coming in? (What are you a vampire?!) Try using an eye mask. By using all three of these sun-blocking tools, you are ready to go to battle against the morning sun.

Summer is for fun in the sun and for rest and relaxation. By following these tips you are sure to kick off your summer right and keep you going strong all season long!

We <3 Cotton!

14 Feb

Cotton HeartIt’s Valentine’s Day and while others are filling their funnels with chocolates and red wine, we’re filling our premium mattresses with up to 83 lbs of 100% all natural cotton.

A good night’s sleep is all about comfort and cotton makes all the difference. Inside every Shifman mattress is the highest grade all-natural cotton, which pads both sides of the mattress to perfection.

Shifman loves cotton because cotton is quality. It’s good for our bodies and it’s great for the environment. Cotton is a natural, renewable, biodegradable and sustainable fiber. Additionally, it’s had mankind’s back for 7,000 years! Therefore it’s pretty much the superhero of upholstery materials.

Cotton has proven to be both resilient and durable, providing long-lasting comfort for many years. Processed on premises for over 100 years, Shifman utilizes a garnetting machine to effectively produce layer upon layer of luxurious cotton.

Why compromise true comfort when you can breathe easy on a two-sided Shifman mattress, made of all-natural cotton?

Love your body and love your mattress. Happy Valentine’s Day!

Two-Sided Mattresses: The Legend, The Myth.

13 Nov

Two-Sided Shifman Mattress

Having been through the wrath of Superstorm Sandy, I found myself waiting in a 45 minute gas-line one unreasonably cold and dark Friday night. As I finally inched up to the pump, I was met with a police officer directing traffic. We made small talk and he asked where I worked. I told him “Shifman Mattress Company in Newark”.

He smiled and responded, “Ha! I was just talking to somebody about mattresses!” Then stopped and said “Ugh, I can’t remember what it was about… something about why mattresses aren’t made…”

“…with two sides?” I quickly replied.

“EXACTLY!” he exclaimed smiling and pointing at me. At this point, I swiftly took the opportunity to tell him that our mattresses were in fact, two-sided.

“Shifman. S-H-I-F-M-A-N… two-sided and handmade!” He thanked me and I pulled up to the pump.

I loved this experience for three reasons:

  1. The police officer was really friendly which made the long line not a huge waste of time.
  2. I was able to glorify the company I work for (hey, where’s my bonus?!?!).
  3. I realized this man was one out of millions who truly believed that two-sided mattresses were extinct!

THE LEGEND

Once upon a time, manufacturers built products to be better than their competitors. Sure, profit margins and retail price points were given their rightful attention, but competition to create a better product was first and foremost.

The same manufacturing principles went into mattresses as well.

But throughout the last forty years, most manufacturers changed their procedures: new machines replaced hands, solid wood-foundations succeeded boxsprings, and low density polyurethane foam dethroned all-natural cotton. And to top it off, mattresses became one-sided.

So how did manufacturers get away with gutting their mattresses of all the good stuff? Well, great marketing like this: “A MATTRESS YOU DON’T HAVE TO FLIP” suggesting that their one-sided mattress is so skillfully constructed that it outsmarts gravity.

A MATTRESS THAT OUTSMARTS GRAVITY“. Yeah, right.

But really, cheapening a mattress does great things for the corporation and terrible things for the customer. Corporations increase their profit per mattress (by charging more money for less quality) and inevitably sell more mattresses (selling a cheaper mattress with a shorter life-span requires more mattress replacements per consumer). Clearly, these types of corporations are more concerned with manufacturing mattresses for their shareholders rather than their customers.

Are all of these extinct?

THE MYTH

They don’t make a two-sided mattress anymore. I’ve heard this a lot and it is simply false! The big brand names might not be making a flippable mattress, but there are several smaller companies that have maintained their commitment to manufacturing two-sided mattresses. Shifman’s two-sided mattresses, for instance, boast a firmness level and comfort life that lasts at least twice as long as its one-sided counterparts.

Why are two-sides better than one? Well, frankly, two is always better than one. Am I right? I mean, put that into context and it makes a lot of sense.

In the mattress industry,  many customers report experiencing minor sagging and body impressions after they’ve been sleeping on a new mattress for the first few weeks. This is a result of the mattress layers adjusting to the weight and shape of the customer’s body. Shifman recommends flipping the mattress every month side-to-side the first time and head-to-foot the next time for the first six months (and twice a year thereafter) so that the layers normalize as the mattress conforms to the individual’s body contours. A one-sided mattress completely restricts a customer from properly rotating their mattress which usually results in a saggy, worn-out mattress.

The truth of the matter is that too many manufacturers have cheapened their mattresses to make a better profit. You, as the consumer, need to decide what is ultimately better for you and your wallet. Our recommendation is that you invest in a two-sided mattress for the ultimate in comfort and long-lasting durability.

COTTON: The Superior Upholstery Material

27 Jun

In our modern society, we are often inundated with a series of national fads which seem to be less of a necessity and more of a trendy antic. Just recently, I stumbled upon a new product that helps keep people cool while they sleep. It’s a fan that literally clips to the foot of your bed and tucks in between your sheets to blow air onto your body.

Now aside from this techno-fad being a complete eye sore, there’s something about this product that gives me cold feet (no, not literally… wait, yes literally). This fan is merely a solution to a problem that could be entirely avoided if the mattress was made from breathable materials.

Enter Cotton: our knight in shining armor.

Cotton’s first introduction into mattress production was back in the early 18th century. Since then, cotton has been a staple of quality, resiliency and most importantly, comfort. What makes cotton a truly remarkable fill material is its breathability. The molecular structure of cotton allows air to permeate through it more efficiently than other upholstery materials. Because cotton is a natural fiber, there are small spaces between each fiber. In addition, cotton has a better absorption capacity than its synthetic counterparts which also helps with its breathability. Again, this is due to cotton’s biological makeup. According to chemists, cotton is a hydrophilic, meaning cotton naturally attracts water.

If you’re confused by all the bio-talk… think of it like this: there is a reason why your bath towels are made of cotton.

At any rate, in the same way that cotton’s molecular structure makes it breathable, other bedding materials can make you overheat at night. Memory foam, which is a type of polyurethane foam, has a closed cell structure which reduces airflow. The tighter the cell structure, the less air flows through the foam and the more you overheat.

The use of cotton has been traced as far back as 5000 BC. Natural cotton is not only versatile, it’s long lasting. Cotton is breathable and draws moisture away from you. Additionlly, it’s biodegradable and therefore good for the environment.

From gel to latex, from polyfoam to air, bedding manufacturers are always looking for the next best thing. But sacrificing old world techniques for new and seemingly improved technology does not always produce the best results. Endeavors like this lead to unhappy consumers. Unhappy consumers look for a quick fix. And that is why new fad products like mattress fans are created.

We Sleep – And So Can You!

27 Apr

At Shifman Mattress Company, we believe that every night should be the best sleep you ever had. Helping people sleep since 1893, we know the industry and would like to not only spread awareness about sleep, but create a conversation.

According to statistics, we spend an average of eight hours sleeping each night. Do the math and that’s exactly 1/3 of our lives spent snoozing. So why is sleep so important? Well, for one, you can’t live without it. According to Dr. James O’Brien, Medical Director of Boston SleepCare Center in Waltham, Mass. “Sleep is not a luxury, it’s a necessity for optimal functioning.” And what happens when we’re not functioning optimally? We get irritated quickly, we eat more and it’s harder to get through the day.

So take a break, relax and get some shut eye. You deserve a good night’s sleep.

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