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HAPPY BIRTHDAY AMERICA!

4 Jul

happy_birthday_america

On America’s birthday why not support a company that is not only American but also environmentally conscious. All Shifman Mattresses are handmade in the USA and are also GREEN! And no, I don’t mean the color. Shifman Mattresses are made with as many natural ingredients as possible and are two sided, which means they’ll last much longer. Being “green” isn’t just a fad for the Newark based mattress company. Shifman, established in 1893, was green before being green was “in”. Take a look at all the goodies packed in a Shifman mattress and see why these American made, two-sided mattresses are not only good for you but the earth as well.

cotton plant

All-Natural Cotton:

Shifman mattresses are handcrafted with the finest apparel-grade, all-natural cotton available. Cotton is more breathable than man-made, synthetic materials and helps to wick moisture away from the body. Because of this, mattresses made with cotton will keep you cool in the summer and warm in the winter.

Shifman uses up to 83 pounds of cotton in their mattresses. Cotton lasts considerably longer than alternative materials such as polyfoam and is also safer for the environment. Shifman mattresses are also built with two sides and made to last longer than their one-sided counterparts. A mattress that lasts longer means that a consumer will use less mattresses in their lifetime. Therefore, sleeping on a two-sided Shifman, filled with all-natural cotton, contributes to reduced landfill waste.

Premium Recycled Steel:

Recycled metal reduces greenhouse gas emissions and uses less energy than metal made from virgin ore. Fifty-six percent of energy is saved by using recycled steel versus making it and Shifman uses this recycled steel in each of its mattress innersprings and boxsprings. Premium recycled steel innersprings and boxsprings provide shock absorption support and increased comfort and durability. Shifman mattresses use different gauges of these recycled steel coils, which enables the customer to have a wide range of firmness options.

Canadian Spruce:

Shifman’s handmade premium boxsprings are framed with only superior-grade Canadian spruce, which are sourced from sustainable managed forests that adhere to the strictest environmental guidelines. Canadian spruce is extremely durable and also has a high strength to weight ratio making it perfect for a bed frame that you sleep on night after night, year after year.

In addition to these natural materials, high thread count Belgian damask and matelasse fabrics, wool, Talalay latex, Italian twine, cashmere and pashmina are also incorporated into many Shifman designs. Combined, these elements increase the life span of a Shifman mattress and reduce the carbon footprint.

 Canadian Spruce

Give your country the perfect birthday present and sleep natural. Sleep on a Shifman.

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Two-Sided Mattresses: The Legend, The Myth.

13 Nov

Two-Sided Shifman Mattress

Having been through the wrath of Superstorm Sandy, I found myself waiting in a 45 minute gas-line one unreasonably cold and dark Friday night. As I finally inched up to the pump, I was met with a police officer directing traffic. We made small talk and he asked where I worked. I told him “Shifman Mattress Company in Newark”.

He smiled and responded, “Ha! I was just talking to somebody about mattresses!” Then stopped and said “Ugh, I can’t remember what it was about… something about why mattresses aren’t made…”

“…with two sides?” I quickly replied.

“EXACTLY!” he exclaimed smiling and pointing at me. At this point, I swiftly took the opportunity to tell him that our mattresses were in fact, two-sided.

“Shifman. S-H-I-F-M-A-N… two-sided and handmade!” He thanked me and I pulled up to the pump.

I loved this experience for three reasons:

  1. The police officer was really friendly which made the long line not a huge waste of time.
  2. I was able to glorify the company I work for (hey, where’s my bonus?!?!).
  3. I realized this man was one out of millions who truly believed that two-sided mattresses were extinct!

THE LEGEND

Once upon a time, manufacturers built products to be better than their competitors. Sure, profit margins and retail price points were given their rightful attention, but competition to create a better product was first and foremost.

The same manufacturing principles went into mattresses as well.

But throughout the last forty years, most manufacturers changed their procedures: new machines replaced hands, solid wood-foundations succeeded boxsprings, and low density polyurethane foam dethroned all-natural cotton. And to top it off, mattresses became one-sided.

So how did manufacturers get away with gutting their mattresses of all the good stuff? Well, great marketing like this: “A MATTRESS YOU DON’T HAVE TO FLIP” suggesting that their one-sided mattress is so skillfully constructed that it outsmarts gravity.

A MATTRESS THAT OUTSMARTS GRAVITY“. Yeah, right.

But really, cheapening a mattress does great things for the corporation and terrible things for the customer. Corporations increase their profit per mattress (by charging more money for less quality) and inevitably sell more mattresses (selling a cheaper mattress with a shorter life-span requires more mattress replacements per consumer). Clearly, these types of corporations are more concerned with manufacturing mattresses for their shareholders rather than their customers.

Are all of these extinct?

THE MYTH

They don’t make a two-sided mattress anymore. I’ve heard this a lot and it is simply false! The big brand names might not be making a flippable mattress, but there are several smaller companies that have maintained their commitment to manufacturing two-sided mattresses. Shifman’s two-sided mattresses, for instance, boast a firmness level and comfort life that lasts at least twice as long as its one-sided counterparts.

Why are two-sides better than one? Well, frankly, two is always better than one. Am I right? I mean, put that into context and it makes a lot of sense.

In the mattress industry,  many customers report experiencing minor sagging and body impressions after they’ve been sleeping on a new mattress for the first few weeks. This is a result of the mattress layers adjusting to the weight and shape of the customer’s body. Shifman recommends flipping the mattress every month side-to-side the first time and head-to-foot the next time for the first six months (and twice a year thereafter) so that the layers normalize as the mattress conforms to the individual’s body contours. A one-sided mattress completely restricts a customer from properly rotating their mattress which usually results in a saggy, worn-out mattress.

The truth of the matter is that too many manufacturers have cheapened their mattresses to make a better profit. You, as the consumer, need to decide what is ultimately better for you and your wallet. Our recommendation is that you invest in a two-sided mattress for the ultimate in comfort and long-lasting durability.

“Do I Need A Boxspring?” LOL, yes.

7 Aug

Shifman’s eight-way, hand-tied boxspring.

Why are we laughing? As a mattress manufacturer, we understand the importance of boxsprings, but live in a world completely uneducated about them. Is it the world’s fault? Eh, not necessarily.

I often use Wikipedia for daily information and usually find a ton of material. The search term “mattress” for instance, produces a page full of information regarding the history of mattresses, what’s in them, what’s new about them, who makes them, etc..

Try typing “boxspring” into Wikipedia’s search field. The page result is sad. You don’t even have to use the scroll bar to read the entire article, which by the way, doesn’t cite any reliable sources or references. I’m using Wikipedia as an example, but the reality is that boxspring literature is almost non-existent.

And while the internet lacks information about boxsprings, other organizations discredit their importance. Just this month, the highly regarded organization, Consumer Reports released an article that critically undervalued the necessity of boxsprings without any explanation. This is not only confusing to the consumer, but frustrating as well. Especially because many mattress manufacturers require consumers to purchase the boxspring in order to receive a full warranty. And if consumers are reading information about why they shouldn’t buy a boxspring, and yet are still required to buy one, it’s not too suprising when a consumer becomes bitter about their purchase.

Poor ole’ Boxspring: the Eeyore to the Winnie-the-Pooh, the coleslaw to the burger and fries, the kid-brother to the high-school football jock.

For too long, boxsprings have been misunderstood, picked on, put down and forgotten about. Not buying it? According to Google, it took me .18 seconds to find a message-board that posed the question: “Do I need a boxspring?”

Luckily the people-of-the-world stopped living their lives for a few minutes and responded to (what I presume is) the best of their ability.

Below, the first four replies.

“A boxspring is good if you like your bed to squeak, other than that I’m not sure.”

Now, although, I do appreciate the ingenuity of the responses, I can’t say that I blame these Q&A moguls for thinking that way.

Boxspring vs. Foundation: A lot of the reason why people are bewildered by a boxspring’s functionality is because the boxspring has actually devolved over the years.

The boxspring was initially created to provide strong, flexible support and help prolong the life of the mattress. Its coils were designed to respond independently to movement and pressure for optimal weight transfer. Essentially, the boxspring functions as a shock absorber. So it doesn’t quite matter what happens above the mattress (uhem, uhem) because the mattress itself won’t take on all the brunt of the movement. Instead, the boxspring supports the mattress by providing some give so the mattress remains firm and durable.

Now think about what would happen to your mattress if it were only supported by a solid-wood foundation. If there is nothing below the mattress absorbing the shock, then you are likely damaging the inside of the mattress. It would be like driving a car without shock absorbers. Can you imagine what that would do to your tires (and your teeth)??

Unfortunately, modern bedding manufacturers are mostly to blame when it comes to the decline of the boxspring. Not all, but many manufacturers have purposely downgraded the boxspring to save on costs and maximize profits.  Instead of taking the time to create true boxsprings, the manufacturers build solid wood foundations, palm them off as boxsprings and get away with selling inferior products. And let me be clear about something: not all boxsprings are perfect. In the way the mattress manufacturers get away with selling wood-foundations labeled as “boxsprings”, other mattress manufacturers use a lower coil count and steel with little-to-no give. When shopping for a mattress set, don’t forget to ask two important questions: 1. What’s in the mattress? And 2: What’s in the boxspring?

So do you need a boxspring?

The answer is always yes. As long as it’s a true boxspring (and not a solid wood foundation), a boxspring will maximize your comfort by providing proper support and also prolong the life of your mattress, allowing you to achieve a great night’s sleep.

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